Karl H. Lincke

Law on Advertisements in the media in Spain

Advertising through the media is more controlled than one may think. There are limits on how much advertisement can be shown on TV, as well as how advertisements must be displayed online. The bottom line is that a consumer must always be protected and must always know that what they are being subjected to is indeed an advertisement rather than merely information. The laws that govern advertisements are quite specific on how advertisements must be created and displayed. Therefore, a consumer is protected from any type of deceptive advertising.

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How to successfully launch your online business in Spain

It is important for businesses to be aware of Spanish law before they enter the Spanish consumer market by selling goods through their websites. This article will consider five key aspects of Spanish Law for companies: consumer protection, data protection, e-commerce, regulatory aspects, and invoices and tax aspects.

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The Prohibition of Misleading and Deceptive Advertising in Spain

For firms to get ahead of other firms and get their product sold they commonly use misleading or deceptive advertising. There is law that defines exactly what misleading or deceptive advertising means and states what type of advertisement techniques are prohibited. Misleading or deceptive advertising is not only done through the form of the advertisement itself, but can also be done by omitting general product information, such as its geographical location.

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Special Legislation for Particular Goods in Spain

At times, the standard or regular laws on advertisements are not sufficient with regard to several types of products. This is usually because these products relate to health or they are products that are used frequently and therefore need more regulation. This is usually the case with products such as alcohol, tobacco, pharmaceuticals, etc. The laws on advertisement concerning pharmaceuticals are especially strict and detailed to ensure that no misleading advertisements are published.

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Offshore companies

The truth behind offshore companies, legal or illegal?

Businesses are relocating and setting up in foreign countries to avoid paying taxes in their home countries. This is having a negative impact on the EU. The EU Commission is currently trying to crack down on multinationals using tax avoidance, tax evasion and tax fraud.

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Regulation of advertisements in Spain

Advertising is a topic that can be divided into multiple categories, which all have their own laws that govern them. However, the General Advertising Law remains the main law on advertising in Spain. The law not only governs how advertising must be carried out, but it also defines specific terms related to the relevant type of advertisement.

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Prices within the Spanish advertisement law

A summary of several price advertising techniques that companies can use to ensure they are at the top of the competition. Numerous laws regulate these techniques so that companies cannot misuse and/or fool consumers. These price advertising techniques all have something to do with lowering the price, using the price to lure in customers, or enticing consumers into competitions so that they will spend more money.

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Dispute Resolution in Advertising Law in Spain

There are several laws related to alternative dispute resolution of advertisement disagreements in Spain. Many measures have been set up so that the claimant/victim in an advertisement law dispute can get the compensation he/she deserves. However, this does not include damages, but mainly measures such as correcting the advertisement that caused the dispute or prohibitions of specific advertisements.

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Financial Technology, an exciting upcoming industry

FinTech is becoming one of the most influential sectors within the economy. It has simplified mundane and extensive tasks in many industries through technological innovation within the financial sector. Law firms are starting to benefit from FinTech through different tools, which could possibly lead to law firms becoming smaller entities as more work is left to computers.

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